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December 31 Release

This update expands Primerole into a more complete Revenue Intelligence platform, with new capabilities across calling, analytics, billing, and team management.

📤 Bulk enrichment from Sales Navigator​

You can now use Sales Navigator together with Primerole to bulk push multiple contacts into your CRM in a single click, making it easier to move from prospecting to outreach at scale.

  • Add multiple Sales Navigator contacts to your CRM at once
  • Push enriched contact data without manual copy-paste
  • Move faster from prospecting to outreach at scale
  • eep your CRM clean and consistently updated

📞 Primerole Dialer​

We’re introducing the Primerole Dialer to empower sales teams to connect with prospects anywhere, anytime. With the new dialer, your team can:

  • Call and text prospects globally using built-in VoIP
  • Automatically log every call into your CRM
  • Access call recordings instantly
  • Sync all activity using our advanced multi-directional CRM sync

📊 Call Analytics​

Calling is only powerful when it’s measurable.

  • Sales reps insights into the best times to reach prospects
  • Managers visibility into calling activity and performance
  • Clear, actionable data instead of vanity metrics

📱 Phone Number Management​

With a powerful dialer comes proper number management.

  • Purchase phone numbers directly from Primerole
  • Assign numbers to specific users or members
  • Control access and ownership at a granular level

👥 Teams (Improved Group Management)​

We’ve upgraded how groups work by introducing Teams.

  • Restrict product features for specific users
  • Set custom limits by team
  • Better manage access across your organization

🤖 Coach AI​

We’re also introducing Coach AI — a new way for BDRs and SDRs to sharpen their skills.

  • Create AI-powered prospects using simple prompts
  • Practice live conversations and pitches
  • Improve objection handling and confidence in a safe environment

💳 New Billing & Usage Center​

We’ve replaced usage analytics with a fully-fledged Billing page that gives you complete control.

  • View credit usage and detailed analytics
  • Upgrade or manage your subscription
  • Download invoices and review billing history
  • Manage all billing-related actions easily

All previously purchased credits will be automatically converted to their equivalent value under the new credit model. Existing customers will also continue to purchase new credits at their original credit pricing.

🔄 Revamped Navigation​

We’ve shifted to a sidebar navigation to make room for new features and improve overall usability. The new layout helps you move faster across enrichment, intelligence, and revenue workflows.